Here’s something we all need to get better at when marketing ourselves.
Today we’re going to talk about the difference between communicating the features and communicating the benefits of working with you, your team, etc.
In marketing, there are two important components to messaging about a product: features and benefits. The features are those headlines that you’re marketing to the world. Most of us are pretty good at that.
The next step is communicating the benefits. This is where we often miss the mark because we’re focused so much on the features. If we can get very good at communicating the benefits of our features to other agents, we can grow.
Think about some of the features you offer like leads, leverage, or office space. What are the benefits of those things to potential agents? How well you communicate those benefits directly correlates to your responses. The better we can get at communicating benefits to our target audience, the more people will be calling us.
If you have questions about this tip or anything else related to the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.