Advice for creating video content your database wants to see.

Today I wanted to bring you another social media tip that you can implement to help increase your engagement with your database. Right now, everyone is asking the same questions about the real estate market—in particular, “Is the housing market crashing?” However, for today, let’s think past that. What are people truly concerned about in today’s market? If you can make video content that addresses those concerns, you’ll see a surge of interaction from your clients.

One important question making its rounds on the news is, “Why are interest rates rising?” Think about the things that consumers are searching for, even if they’re not in real estate. People want to know what happens if our country goes into recession because rates keep rising and how that will affect their lives.

“Address your credentials and what you want viewers to gain by watching your video.”

As you’re creating your content this week, keep in mind the two questions that people ask themselves as they watch your videos: “Is this person trustworthy?” and “Why does this matter to me?” If they can’t answer those questions within the first 30 seconds of your video, they’ll probably click away. Here’s a quick example of a video introduction that tackles both questions: “Hi, my name is Dina Watson. I’ve been in the real estate industry for about 11 years, and today I want to tell you why the housing market is NOT crashing.”

Be sure to create content that addresses issues people are searching for regarding the current housing market or local economy. If you want bonus points, try tacking on a free guide at the end of your video; you could even include a number for them to text to receive some free, helpful information.

If you have any questions about creating engaging video content for your database, don’t hesitate to give me a call or send an email. I’d love to hear from you.